When sharing knowledge is just the beginning.
Client
Following the acquisition of Uriach's international division, Noucor continues to drive the international development of Rupatadine, the company's benchmark antihistamine.
To this end, it annually organises the International Meeting on Rupatadine (IMR), a meeting in which its licensees share scientific advances, market strategies and product evolution.
Background
The company, and especially its marketing team, dedicates a constant effort to nurture, strengthen and grow this international community. Each edition of the IMR, thanks to the coordinated work of the different teams involved, promotes the reunion between its members, incorporates new perspectives and generates an environment that goes beyond scientific exchange.
Tension
The format evolves little, a large part of the attendees repeat and Rupatadina continues to be the central axis of the program.
Each edition should arouse new expectations, keep the interest of those who return alive and be attractive to first-time participants, bringing together licensees from nearly twenty countries and different continents, with very different cultures, markets and realities.
Diagnosis
Annual meetings create a space where participants expand their knowledge, grow professionally, and build relationships that continue to develop far beyond each encounter.
Decision
Each IMR is built around a concept capable of uniting all participants. We seek to promote complicity and promote experiences that people remember long after the meeting is over.
Result
Seventeen years later, the IMR continues to grow and strengthen an international community made up of professionals who find a few days each year to expand their knowledge, grow professionally and continue to build lasting relationships.
Materialization
Sometimes, an exceptional event offers a narrative opportunity.
During the pandemic, when the meeting could not be held in person, we sent each participant a personalized box designed to reduce the distance and remind them that they were still part of this great "Rupatadina family". A small gesture designed to symbolically send a hug at a particularly complex time.
On other occasions, it is Rupatadina's own evolution that marks the story, as happened with the celebration of its twentieth anniversary.
Although, most of the time, the real challenge is to find a new look capable of continuing to surprise without depending on great novelties, as in the last edition, in which the creative concept materialized in an original song for the meeting, becoming the common thread.
Learning
Communities grow when people find a place to return, recognize each other, exchange experiences and continue to write a common history. Our goal is to contribute to making that happen.
Related Services
- Brand strategy
- Creative conceptualization
- B2B communication
- Communication for the pharmaceutical sector
- Corporate and scientific events
- Brand Experience
- Art direction
- Editorial design
- International campaigns
