Your company is probably worth more than it counts.
DLAB Branding Atelier La Vanguardia collects DLAB’s 20 years of history and our way of understanding branding: finding what makes a company different before starting to build its brand. There are extraordinary companies that do not seem extraordinary. Not...
How do you explain that an Administration wants to make it easy for you?
Barcelona needed to recover activity after one of the periods more complex that the city had experienced. The Pla Barcelona Fàcil was created to boost economic activity by simplifying and streamlining the relationship between companies, professionals, entrepreneurs...
Every discount you give is a phrase that your brand didn’t know how to say. The invisible cost of communicating below what you are worth.
DLAB Branding Atelier A reflection on why price pressure is not a price problem, and what it has to do with the way a company is counted. There is a conversation that appears in almost every diagnosis we make. The customer – manager or owner of an industrial SME –...
By 2030, more than half a million Spanish entrepreneurs will retire. And no one talks about what happens to the brand.
DLAB Branding Atelier A reflection on the data that is discussed in fiscal and legal terms, and that almost no one is reading in terms of identity. Every year the data appears. In reports, in conferences, in advisory conversations: Spain is facing an unprecedented...
The Sagrada Família and Barcelona, 144 years of shared path
Sometimes a project seems to ask for images. But before looking for them, we must know what we are trying to see. Customer and sector The Sagrada Família and Barcelona have been transforming together for almost a century and a half. Since the construction of the...
“A company is not a democracy,” said BonÀrea’s founder in 2021.
DLAB Branding Atelier — Pillar 8: The Invisible Balance. That same year he denied, in the only great interview he gave in his life, that BonÀrea was a “family business”. Five years later, his generational change has been officially explained as the...