{"id":1031,"date":"2026-09-01T18:38:19","date_gmt":"2026-09-01T16:38:19","guid":{"rendered":"https:\/\/dlab.barcelona\/uncategorized-en-us\/your-company-is-probably-worth-more-than-it-counts\/"},"modified":"2026-09-18T19:51:10","modified_gmt":"2026-09-18T17:51:10","slug":"your-company-is-probably-worth-more-than-it-counts","status":"publish","type":"post","link":"https:\/\/dlab.barcelona\/en\/uncategorized-en-us\/your-company-is-probably-worth-more-than-it-counts\/","title":{"rendered":"Your company is probably worth more than it counts."},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><\/p>\n\n<p class=\"wp-block-paragraph\">DLAB Branding Atelier  <\/p>\n\n<h2 id=\"h-la-vanguardia-recoge-los-20-anos-de-trayectoria-de-dlab-y-nuestra-manera-de-entender-el-branding-encontrar-aquello-que-hace-diferente-a-una-empresa-antes-de-empezar-a-construir-su-marca\" class=\"wp-block-heading\" style=\"font-size:16px\">La Vanguardia collects DLAB's 20 years of history and our way of understanding branding: finding what makes a company different before starting to build its brand.<\/h2>\n\n<p class=\"wp-block-paragraph\">There are extraordinary companies that do not seem extraordinary.<\/p>\n\n<p class=\"wp-block-paragraph\">Not because they have nothing to differentiate them. On the contrary. Many accumulate years of knowledge, decisions, relationships, ways of working and experiences that their competitors could hardly reproduce.  <\/p>\n\n<p class=\"wp-block-paragraph\">The problem is another: <strong>they have been living with all this for so long that they have stopped seeing it.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">The exceptional has become everyday.<\/p>\n\n<p class=\"wp-block-paragraph\">And when a company stops perceiving what makes it different, it can hardly get others to perceive it.<\/p>\n\n<h2 id=\"h-el-valor-no-siempre-hay-que-crearlo\" class=\"wp-block-heading\">Value does not always have to be created<\/h2>\n\n<p class=\"wp-block-paragraph\">In branding there is a certain tendency to talk about building, creating, transforming or reinventing brands.<\/p>\n\n<p class=\"wp-block-paragraph\">We believe that something else must be done first:<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>look.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Look inside the company and understand what's really there.<\/p>\n\n<p class=\"wp-block-paragraph\">Because many times differentiation does not need to be invented. It already exists. <\/p>\n\n<p class=\"wp-block-paragraph\">It can be in a certain way of manufacturing. In how you respond to a problem. In a relationship with suppliers built over decades. In a decision that someone made many years ago and that ended up becoming culture. In technical knowledge that is difficult to explain. Or, simply, in a particular way of understanding the business.     <\/p>\n\n<p class=\"wp-block-paragraph\">Seemingly small elements that, when connected, can explain something much bigger:<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>why that company is that company and not any other.<\/strong><\/p>\n\n<h2 id=\"h-encontrar-antes-de-contar\" class=\"wp-block-heading\">Find Before You Count<\/h2>\n\n<p class=\"wp-block-paragraph\">That's why our work often starts by asking questions.<\/p>\n\n<p class=\"wp-block-paragraph\">Many.<\/p>\n\n<p class=\"wp-block-paragraph\">We ask those who founded the company, but also those who work in it. We want to know their history, their decisions, their successes and also their mistakes. <\/p>\n\n<p class=\"wp-block-paragraph\">We observe how they talk, how they work, what they consider important and, especially, what things they take for granted.<\/p>\n\n<p class=\"wp-block-paragraph\">Because precisely among what an organization considers obvious, some of the most interesting clues usually appear.<\/p>\n\n<p class=\"wp-block-paragraph\">Then you have to separate.<\/p>\n\n<p class=\"wp-block-paragraph\">The custom of culture.<br\/>The circumstantial of the essential.<br\/>What is simply made of that which really means something.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Find. Isolate. Empower.  <\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">And only then to tell.<\/p>\n\n<h2 id=\"h-una-marca-no-deberia-inventar-lo-que-una-empresa-quiere-parecer\" class=\"wp-block-heading\">A brand shouldn't invent what a company wants to look like<\/h2>\n\n<p class=\"wp-block-paragraph\">It should make visible what it really is.<\/p>\n\n<p class=\"wp-block-paragraph\">This is especially relevant in companies with a long history and, in particular, in family businesses.<\/p>\n\n<p class=\"wp-block-paragraph\">For years, a good part of its identity can live implicitly in the people who run it. There is not necessarily a document that explains how certain decisions are made, why they work in a certain way or what principles are never questioned. <\/p>\n\n<p class=\"wp-block-paragraph\">You just know.<\/p>\n\n<p class=\"wp-block-paragraph\">But there comes a time when what had always been transmitted naturally needs to be made explicit.<\/p>\n\n<p class=\"wp-block-paragraph\">A generational change.<br\/>A process of growth.<br\/>Entry into new markets.<br\/>The professionalization of the company.<br\/>An acquisition.<br\/>A change of direction.<\/p>\n\n<p class=\"wp-block-paragraph\">These are moments when a company needs to ask itself not only where it wants to go, but also <strong>what it needs to keep in order to remain itself as it moves forward.<\/strong><\/p>\n\n<h2 id=\"h-veinte-anos-haciendo-preguntas\" class=\"wp-block-heading\">Twenty years asking questions<\/h2>\n\n<p class=\"wp-block-paragraph\">In February 2006, DLAB was born.<\/p>\n\n<p class=\"wp-block-paragraph\">Twenty years later, La Vanguardia has invited us to explain our trajectory in <em>Avant-garde Companies<\/em> and, above all, our way of understanding branding and the relationship we have built over the years with the companies we work with.<\/p>\n\n<p class=\"wp-block-paragraph\">The publication has forced us, curiously, to do with ourselves something similar to what we so often do with others.<\/p>\n\n<p class=\"wp-block-paragraph\">Stop.<\/p>\n\n<p class=\"wp-block-paragraph\">Look inward.<\/p>\n\n<p class=\"wp-block-paragraph\">And ask ourselves what is behind these twenty years.<\/p>\n\n<p class=\"wp-block-paragraph\">The answer is not only in the projects carried out.<\/p>\n\n<p class=\"wp-block-paragraph\">It's in a way of working.<\/p>\n\n<p class=\"wp-block-paragraph\">To listen before proposing.<br\/>In asking before answering.<br\/>In trying to understand before designing.<\/p>\n\n<p class=\"wp-block-paragraph\">And in a conviction that after twenty years we are probably even clearer:<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>A company doesn't need to look like a big brand.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">She needs to make what makes her unique impossible to confuse.<\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<p class=\"wp-block-paragraph\"><strong><a href=\"https:\/\/www.lavanguardia.com\/empresas-de-vanguardia\/historias-de-exito\/20260828\/11620940\/importancia-contar-historia-como-potenciar-valor-oculto-empresa-traves-branding.html\" data-type=\"link\" data-id=\"https:\/\/www.lavanguardia.com\/empresas-de-vanguardia\/historias-de-exito\/20260828\/11620940\/importancia-contar-historia-como-potenciar-valor-oculto-empresa-traves-branding.html\" target=\"_blank\" rel=\"noreferrer noopener\">Read here at this link the full interview with DLAB in Empresas de Vanguardia:<\/a><\/strong><br\/><em>\"The importance of knowing how to tell your story: how to enhance the hidden value of your company through branding\".<\/em><\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<p class=\"wp-block-paragraph\">\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>DLAB Branding Atelier La Vanguardia collects DLAB&#8217;s 20 years of history and our way of understanding branding: finding what makes a company different before starting to build its brand. There are extraordinary companies that do not seem extraordinary. Not because they have nothing to differentiate them. On the contrary. Many accumulate years of knowledge, decisions, [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":1032,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[],"class_list":["post-1031","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-en-us"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.8 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Your company is probably worth more than it counts.<\/title>\n<meta name=\"description\" content=\"There is a question you should ask yourself before reading on. 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