{"id":1484,"date":"2026-10-09T14:35:39","date_gmt":"2026-10-09T12:35:39","guid":{"rendered":"https:\/\/dlab.barcelona\/?p=1484"},"modified":"2026-10-09T14:40:00","modified_gmt":"2026-10-09T12:40:00","slug":"discovery-case-abb-robotics-x-volvo-cars","status":"publish","type":"post","link":"https:\/\/dlab.barcelona\/ca\/discovery-cases\/discovery-case-abb-robotics-x-volvo-cars\/","title":{"rendered":"Cas de descoberta &#8211; Escoles T\u00e0ndem. Dos mons diferents. La mateixa adre\u00e7a."},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><\/p>\n\n<div style=\"height:41px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p class=\"wp-block-paragraph\">El Context<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Transformar l'educaci\u00f3 connectant el coneixement.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Els Projectes de Benestar de Catalunya Caixa van promoure un programa d'innovaci\u00f3 educativa inspirat en el <em>model nord-americ\u00e0 d'Escoles Magnet<\/em>, basat en la col\u00b7laboraci\u00f3 entre escoles p\u00fabliques i institucions capdavanteres en \u00e0mbits com la cultura, les arts i la ci\u00e8ncia.<\/p>\n\n<p class=\"wp-block-paragraph\">L'objectiu era transformar els projectes educatius dels centres mitjan\u00e7ant una especialitzaci\u00f3 desenvolupada conjuntament amb una instituci\u00f3 durant tres cursos escolars.<\/p>\n\n<p class=\"wp-block-paragraph\">Una iniciativa que va reunir organitzacions amb realitats molt diferents al voltant d'un prop\u00f2sit compartit: generar noves oportunitats d'aprenentatge a trav\u00e9s del coneixement i l'experi\u00e8ncia d'ambdues parts.<\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<p class=\"wp-block-paragraph\"><strong>El repte<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Fer comprensible una nova forma de col\u00b7laboraci\u00f3.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">El programa proposava un model pedag\u00f2gic poc conegut a Catalunya que havia de connectar amb p\u00fablics molt diferents: escoles, institucions culturals, equips docents i fam\u00edlies.<\/p>\n\n<p class=\"wp-block-paragraph\">El repte era trobar un llenguatge com\u00fa que expliqu\u00e9s com funciona i, sobretot, transmet\u00e9s la veritable naturalesa de la relaci\u00f3.<\/p>\n\n<p class=\"wp-block-paragraph\">No es tractava d'una instituci\u00f3 prestigiosa ajudant una escola, sin\u00f3 d'establir una col\u00b7laboraci\u00f3 entre iguals, en qu\u00e8 ambdues parts aportessin coneixement i obtinguessin valor.<\/p>\n\n<p class=\"wp-block-paragraph\">Necessit\u00e0vem construir una identitat capa\u00e7 d'explicar aquesta filosofia i donar coher\u00e8ncia a un programa dissenyat per incorporar noves col\u00b7laboracions.<\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<p class=\"wp-block-paragraph\">La idea<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Per avan\u00e7ar, ambd\u00f3s han de pedalar.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Vam trobar la resposta en una paraula senzilla, propera i universal: <strong>T\u00e0ndem<\/strong>.<\/p>\n\n<p class=\"wp-block-paragraph\">Una bicicleta per a dues persones sobre la qual totes dues han de pedalar per avan\u00e7ar.<\/p>\n\n<p class=\"wp-block-paragraph\">El concepte sintetitzava l'ess\u00e8ncia del programa: col\u00b7laboraci\u00f3, coresponsabilitat i objectius compartits. Va transformar una proposta pedag\u00f2gica complexa en una imatge mental immediata, comprensible i f\u00e0cil de recordar.<\/p>\n\n<p class=\"wp-block-paragraph\">A m\u00e9s, va establir una relaci\u00f3 d'igualtat entre escoles i institucions, independentment de la seva mida, traject\u00f2ria o reconeixement p\u00fablic.<\/p>\n\n<p class=\"wp-block-paragraph\">El nom no nom\u00e9s identificava el programa. Explicava com funcionava i qu\u00e8 el diferenciava.<\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<p class=\"wp-block-paragraph\">La soluci\u00f3<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Una identitat comuna. Moltes maneres d'avan\u00e7ar.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Basat en el concepte de T\u00e0ndem, vam desenvolupar una identitat visual i una arquitectura de marca capa\u00e7 d'integrar les diferents col\u00b7laboracions del programa sota el mateix llenguatge.<\/p>\n\n<p class=\"wp-block-paragraph\">El sistema va permetre vincular la identitat de cada escola amb la de la seva instituci\u00f3 col\u00b7laboradora, preservant la promin\u00e8ncia d'ambdues i refor\u00e7ant la seva pertinen\u00e7a a un projecte com\u00fa.<\/p>\n\n<p class=\"wp-block-paragraph\">Vam dissenyar un llenguatge gr\u00e0fic flexible i reconeixible, juntament amb les eines i materials de comunicaci\u00f3 necessaris per presentar el programa a institucions, equips docents, fam\u00edlies i la comunitat educativa.<\/p>\n\n<p class=\"wp-block-paragraph\">Una estructura dissenyada per adaptar-se a diferents disciplines, centres i organitzacions, mantenint la coher\u00e8ncia del conjunt sense sacrificar la personalitat de cada col\u00b7laboraci\u00f3.<\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<p class=\"wp-block-paragraph\">El resultat<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>: una marca preparada per cr\u00e9ixer sense perdre la seva ess\u00e8ncia.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Escoles T\u00e0ndem es va consolidar com una iniciativa d'innovaci\u00f3 educativa que connectava les escoles p\u00fabliques amb institucions culturals i cient\u00edfiques capdavanteres de Catalunya.<\/p>\n\n<p class=\"wp-block-paragraph\">La identitat desenvolupada va permetre integrar noves col\u00b7laboracions dins d'un sistema com\u00fa i mantenir la continu\u00eftat del programa durant la seva transici\u00f3 de la Fundaci\u00f3 CatalunyaCaixa a la Fundaci\u00f3 Catalunya La Pedrera.<\/p>\n\n<p class=\"wp-block-paragraph\">El treball de DLAB va convertir un model educatiu complex en una proposta reconeixible i comprensible, capa\u00e7 d'articular organitzacions molt diferents al voltant d'una mateixa idea.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Una marca que no nom\u00e9s donava nom a un projecte. Explicava per qu\u00e8 tenia sentit.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/dlab.barcelona\/wp-content\/uploads\/2026\/10\/CAtalunya-caixa-tandem-01-1-1024x768.jpg\" alt=\"\" class=\"wp-image-1489\" srcset=\"https:\/\/dlab.barcelona\/wp-content\/uploads\/2026\/10\/CAtalunya-caixa-tandem-01-1-1024x768.jpg 1024w, https:\/\/dlab.barcelona\/wp-content\/uploads\/2026\/10\/CAtalunya-caixa-tandem-01-1-980x735.jpg 980w, https:\/\/dlab.barcelona\/wp-content\/uploads\/2026\/10\/CAtalunya-caixa-tandem-01-1-480x360.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/figure>\n\n<h2 id=\"h-\" class=\"wp-block-heading\"><\/h2>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/dlab.barcelona\/wp-content\/uploads\/2026\/10\/CAtalunya-caixa-tandem-02.jpg\" alt=\"\" class=\"wp-image-1490\" srcset=\"https:\/\/dlab.barcelona\/wp-content\/uploads\/2026\/10\/CAtalunya-caixa-tandem-02.jpg 1024w, https:\/\/dlab.barcelona\/wp-content\/uploads\/2026\/10\/CAtalunya-caixa-tandem-02-980x654.jpg 980w, https:\/\/dlab.barcelona\/wp-content\/uploads\/2026\/10\/CAtalunya-caixa-tandem-02-480x320.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>El Context Transformar l&#8217;educaci\u00f3 connectant el coneixement. Els Projectes de Benestar de Catalunya Caixa van promoure un programa d&#8217;innovaci\u00f3 educativa inspirat en el model nord-americ\u00e0 d&#8217;Escoles Magnet, basat en la col\u00b7laboraci\u00f3 entre escoles p\u00fabliques i institucions capdavanteres en \u00e0mbits com la cultura, les arts i la ci\u00e8ncia. L&#8217;objectiu era transformar els projectes educatius dels centres [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":1493,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26],"tags":[],"class_list":["post-1484","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-discovery-cases"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.8 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Cas de descoberta - Escoles T\u00e0ndem. Dos mons diferents. 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