{"id":1400,"date":"2026-10-08T11:58:58","date_gmt":"2026-10-08T09:58:58","guid":{"rendered":"https:\/\/dlab.barcelona\/?p=1400"},"modified":"2026-10-09T13:07:27","modified_gmt":"2026-10-09T11:07:27","slug":"com-expliques-que-una-administracio-vulgui-posar-tho-facil-3","status":"publish","type":"post","link":"https:\/\/dlab.barcelona\/ca\/discovery-cases\/com-expliques-que-una-administracio-vulgui-posar-tho-facil-3\/","title":{"rendered":"Discovery Case &#8211; ABB Robotics x Volvo Cars."},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><\/p>\n\n<div style=\"height:41px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p class=\"wp-block-paragraph\"><strong>El mateix cotxe. Fabricat per un m\u00f3n diferent.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Com vam convertir un dels grans reptes industrials de Volvo en una hist\u00f2ria sobre tecnologia, coneixement i persones capaces de compartir la mateixa idea de qualitat.<\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Client i sector<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">ABB Robotics \u00e9s una de les empreses l\u00edders mundials en automatitzaci\u00f3 industrial i rob\u00f2tica aplicada a la fabricaci\u00f3 d'autom\u00f2bils.<\/p>\n\n<p class=\"wp-block-paragraph\">El 2013, va participar en la posada en marxa de la nova planta Volvo Cars a Chengdu, la primera f\u00e0brica del grup a la Xina.<\/p>\n\n<p class=\"wp-block-paragraph\">ABB va haver d'implementar les solucions rob\u00f2tiques necess\u00e0ries perqu\u00e8 la planta pogu\u00e9s produir vehicles amb els mateixos est\u00e0ndards de qualitat que les f\u00e0briques europees de Volvo.<\/p>\n\n<p class=\"wp-block-paragraph\">L'empresa va subministrar 33 robots i va desenvolupar, durant sis mesos, la primera estaci\u00f3 totalment automatitzada al mercat xin\u00e8s que va aplicar adhesiu insonoritzant a base d'aigua.<\/p>\n\n<p class=\"wp-block-paragraph\">Per\u00f2 la seva implicaci\u00f3 va anar molt m\u00e9s enll\u00e0 de la instal\u00b7laci\u00f3 de tecnologia.<\/p>\n\n<p class=\"wp-block-paragraph\">Per fer funcionar els robots, l'ABB havia de ser una part impl\u00edcita de la construcci\u00f3 de la f\u00e0brica, la definici\u00f3 dels seus processos i la coordinaci\u00f3 entre equips, prove\u00efdors i especialistes de la Xina i de diferents pa\u00efsos europeus.<\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Context i problema<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Volvo s'havia proposat fabricar un cotxe a la Xina sense cap difer\u00e8ncia qualitativa respecte als vehicles produ\u00efts a Europa.<\/p>\n\n<p class=\"wp-block-paragraph\">El lloc de fabricaci\u00f3 podia canviar.<\/p>\n\n<p class=\"wp-block-paragraph\">La qualitat no.<\/p>\n\n<p class=\"wp-block-paragraph\">Sobre el paper, l'objectiu semblava ser reproduir una l\u00ednia industrial: instal\u00b7lar equips, moure processos i posar en marxa una nova f\u00e0brica.<\/p>\n\n<p class=\"wp-block-paragraph\">Per\u00f2 una planta d'autom\u00f2bils no \u00e9s una successi\u00f3 de m\u00e0quines.<\/p>\n\n<p class=\"wp-block-paragraph\">\u00c9s un sistema en qu\u00e8 milers de decisions, components, moviments i persones han de treballar de manera coordinada.<\/p>\n\n<p class=\"wp-block-paragraph\">El veritable repte no era portar robots europeus a la Xina.<\/p>\n\n<p class=\"wp-block-paragraph\">Era aconseguir una nova organitzaci\u00f3 industrial, constru\u00efda per persones de diferents or\u00edgens, lleng\u00fces i cultures, per fabricar un cotxe inconfusiblement Volvo.<\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Tensi\u00f3 detectadaCom<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\"><strong>es fa el mateix cotxe quan gaireb\u00e9 tot el que implica la seva fabricaci\u00f3 \u00e9s diferent?<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Pa\u00eds diferent.<\/p>\n\n<p class=\"wp-block-paragraph\">Equipament diferent.<\/p>\n\n<p class=\"wp-block-paragraph\">Prove\u00efdors diferents.<\/p>\n\n<p class=\"wp-block-paragraph\">Idiomes diferents.<\/p>\n\n<p class=\"wp-block-paragraph\">Cultures industrials diferents.<\/p>\n\n<p class=\"wp-block-paragraph\">I, tanmateix, un \u00fanic est\u00e0ndard.<\/p>\n\n<p class=\"wp-block-paragraph\">El cotxe que sortia de Chengdu no podia ser una interpretaci\u00f3 aproximada del fet a Europa.<\/p>\n\n<p class=\"wp-block-paragraph\">Havia de satisfer la mateixa demanda t\u00e8cnica, transmetre la mateixa sensaci\u00f3 de qualitat i representar la mateixa promesa de marca.<\/p>\n\n<p class=\"wp-block-paragraph\">El cotxe havia de ser id\u00e8ntic.<\/p>\n\n<p class=\"wp-block-paragraph\">Obtenir tots els processos que ho van fer possible tamb\u00e9 va ser una altra hist\u00f2ria.<\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Diagn\u00f2stic DLAB<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\"><strong>La qualitat no es copia.<br\/>Es transfereix, s'interpreta i es comparteix.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">La tecnologia va permetre automatitzar la producci\u00f3.<\/p>\n\n<p class=\"wp-block-paragraph\">Per\u00f2 la tecnologia sola no podia garantir el resultat.<\/p>\n\n<p class=\"wp-block-paragraph\">Per replicar un est\u00e0ndard industrial, calia transferir coneixements, coordinar prove\u00efdors, acordar processos i assegurar que professionals de cultures molt diferents entenguessin de la mateixa manera qu\u00e8 significava fabricar un Volvo.<\/p>\n\n<p class=\"wp-block-paragraph\">ABB va proporcionar robots i experi\u00e8ncia en automatitzaci\u00f3.<\/p>\n\n<p class=\"wp-block-paragraph\">Volvo va aportar d\u00e8cades de coneixement en enginyeria, fabricaci\u00f3 i seguretat.<\/p>\n\n<p class=\"wp-block-paragraph\">Els equips xinesos van proporcionar una capacitat d'executar, adaptar-se i aprendre que va impressionar tothom implicat en el projecte.<\/p>\n\n<p class=\"wp-block-paragraph\">La f\u00e0brica no va comen\u00e7ar a funcionar quan es van instal\u00b7lar les m\u00e0quines.<\/p>\n\n<p class=\"wp-block-paragraph\">Va comen\u00e7ar a funcionar quan totes aquelles persones van aconseguir funcionar com un sol sistema.<\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Decisi\u00f3 estrat\u00e8gica<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">La tasca inicial era crear un estudi de cas sobre la implicaci\u00f3 d'ABB Robotics a la nova f\u00e0brica de Volvo a Chengdu.<\/p>\n\n<p class=\"wp-block-paragraph\">Podr\u00edem haver explicat el nombre de robots instal\u00b7lats, les caracter\u00edstiques de la l\u00ednia o la complexitat de les solucions t\u00e8cniques desenvolupades.<\/p>\n\n<p class=\"wp-block-paragraph\">Tot aix\u00f2 era important.<\/p>\n\n<p class=\"wp-block-paragraph\">Per\u00f2 no n'hi havia prou per entendre qu\u00e8 havia fet possible el projecte.<\/p>\n\n<p class=\"wp-block-paragraph\">La decisi\u00f3 narrativa de DLAB va ser canviar el centre de la hist\u00f2ria.<\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<p class=\"wp-block-paragraph\"><strong>De m\u00e0quines a persones<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Perqu\u00e8 darrere de cada robot hi havia equips d'enginyeria, gestors de processos, especialistes, prove\u00efdors i professionals de la Xina i de molts pa\u00efsos europeus.<\/p>\n\n<p class=\"wp-block-paragraph\">Persones que havien d'entendre's, compartir coneixements i resoldre problemes junts que no es podien anticipar des d'una oficina a milers de quil\u00f2metres de dist\u00e0ncia.<\/p>\n\n<p class=\"wp-block-paragraph\">El projecte va comen\u00e7ar com una hist\u00f2ria sobre l'automatitzaci\u00f3.<\/p>\n\n<p class=\"wp-block-paragraph\">La recerca va revelar que era una hist\u00f2ria de col\u00b7laboraci\u00f3.<\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Resultat verbal, visual i perceptiu<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">L'estudi de cas va presentar la f\u00e0brica com el resultat d'un repte compartit entre pa\u00efsos, empreses i cultures.<\/p>\n\n<p class=\"wp-block-paragraph\">La tecnologia va continuar ocupant un lloc fonamental, per\u00f2 ja no apareixia com una soluci\u00f3 aut\u00f2noma.<\/p>\n\n<p class=\"wp-block-paragraph\">Els robots no eren un substitut del coneixement de les persones.<\/p>\n\n<p class=\"wp-block-paragraph\">La van fer reprodu\u00efble.<\/p>\n\n<p class=\"wp-block-paragraph\">La narrativa mostrava que la precisi\u00f3 industrial no neix nom\u00e9s de les m\u00e0quines, sin\u00f3 de la capacitat d'una organitzaci\u00f3 per assegurar que milers de decisions mantinguin els mateixos criteris.<\/p>\n\n<p class=\"wp-block-paragraph\">L'ABB no va apar\u00e8ixer simplement com a prove\u00efdor d'equipament.<\/p>\n\n<p class=\"wp-block-paragraph\">Va apar\u00e8ixer com a part del sistema hum\u00e0 i tecnol\u00f2gic que va fer possible construir la f\u00e0brica, transferir coneixements i assolir els est\u00e0ndards exigits per Volvo.<\/p>\n\n<p class=\"wp-block-paragraph\">El resultat es podria resumir aix\u00ed:<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Tres pa\u00efsos.<br\/>Dues empreses.<br\/>Equips multiculturals.<br\/>El mateix est\u00e0ndard.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Materialitzaci\u00f3 de l'estrat\u00e8gia<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">El projecte es va materialitzar en una publicaci\u00f3 f\u00edsica i digital dissenyada per a la difusi\u00f3 interna i externa.<\/p>\n\n<p class=\"wp-block-paragraph\">L'estructura combinava el context empresarial, informaci\u00f3 t\u00e8cnica, documentaci\u00f3 de processos, imatges de la planta i el testimoni de les persones implicades.<\/p>\n\n<p class=\"wp-block-paragraph\">El format havia de fer comprensible un projecte industrial d'enorme complexitat sense reduir-lo a una llista de xifres, m\u00e0quines i especificacions.<\/p>\n\n<p class=\"wp-block-paragraph\">La publicaci\u00f3 va permetre explicar qu\u00e8 havia passat, com s'havia fet possible i qu\u00e8 podia aprendre l'ABB d'aquesta experi\u00e8ncia per a altres projectes internacionals.<\/p>\n\n<p class=\"wp-block-paragraph\">Cada secci\u00f3 va contribuir a construir la mateixa idea:<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Les f\u00e0briques es construeixen amb tecnologia.<br\/>Els est\u00e0ndards es construeixen entre les persones.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<p class=\"wp-block-paragraph\"><strong>La mirada retrospectiva<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">El 2013, la nova f\u00e0brica de Chengdu es podria interpretar com la decisi\u00f3 de produir localment per cr\u00e9ixer al mercat xin\u00e8s.<\/p>\n\n<p class=\"wp-block-paragraph\">Geely havia adquirit Volvo Cars el 2010. Tres anys m\u00e9s tard, Chengdu va comen\u00e7ar la producci\u00f3 en s\u00e8rie del Volvo S60L.<\/p>\n\n<p class=\"wp-block-paragraph\">En aquell moment, el repte era demostrar que la Xina podia fabricar un cotxe europeu amb els mateixos est\u00e0ndards de qualitat.<\/p>\n\n<p class=\"wp-block-paragraph\">Per\u00f2 el significat d'aquest projecte canvia quan el mirem des del present.<\/p>\n\n<p class=\"wp-block-paragraph\">En els anys seg\u00fcents, Geely va adquirir una participaci\u00f3 majorit\u00e0ria a Lotus, el seu fundador es va convertir en el major accionista individual de Daimler \u2013 ara el Grup Mercedes-Benz \u2013 i el grup es va convertir en accionista d'Aston Martin.<\/p>\n\n<p class=\"wp-block-paragraph\">La Xina ja no es veia nom\u00e9s com un lloc de producci\u00f3 o un mercat de destinaci\u00f3.<\/p>\n\n<p class=\"wp-block-paragraph\">Es va convertir en un dels nuclis a partir dels quals es redefinia la ind\u00fastria automobil\u00edstica global.<\/p>\n\n<p class=\"wp-block-paragraph\">Els que van participar a Chengdu ja havien percebut una de les raons.<\/p>\n\n<p class=\"wp-block-paragraph\">Velocitat.<\/p>\n\n<p class=\"wp-block-paragraph\">Efici\u00e8ncia.<\/p>\n\n<p class=\"wp-block-paragraph\">La capacitat d'aprendre, adaptar-se i millorar.<\/p>\n\n<p class=\"wp-block-paragraph\">Mirant-lo avui, tamb\u00e9 est\u00e0vem presenciant una nova pot\u00e8ncia industrial que integra aquest coneixement, el fa seu i es prepara per competir-hi.<\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Aprenent del cas<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">El primer cotxe de validaci\u00f3 produ\u00eft amb les solucions d'ABB va sortir de la l\u00ednia al desembre de 2012. Un any despr\u00e9s, el Volvo S60L va comen\u00e7ar oficialment a comercialitzar-se a la Xina.<\/p>\n\n<p class=\"wp-block-paragraph\">El vehicle era el resultat visible.<\/p>\n\n<p class=\"wp-block-paragraph\">Darrere hi havia tot el que calia alinear per fer-lo possible: empreses, pa\u00efsos, prove\u00efdors, processos, tecnologia i persones.<\/p>\n\n<p class=\"wp-block-paragraph\">DLAB va decidir explicar aquesta part de la hist\u00f2ria perqu\u00e8 all\u00e0 residia el veritable valor del projecte.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Un cotxe pot reproduir-se.<br\/>Cal aprendre i compartir una manera de fer les coses.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Avui dia, aquest estudi de cas ens permet entendre una cosa que el 2013 tot just comen\u00e7ava a fer-se visible.<\/p>\n\n<p class=\"wp-block-paragraph\">La f\u00e0brica de Chengdu no era nom\u00e9s una nova planta de Volvo.<\/p>\n\n<p class=\"wp-block-paragraph\">Va ser un dels llocs on Europa i la Xina van comen\u00e7ar a fabricar conjuntament una nova ind\u00fastria global.<\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Serveis relacionats<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Recerca i diagn\u00f2stic estrat\u00e8gic \u00b7 Conceptualitzaci\u00f3 narrativa \u00b7 Narraci\u00f3 corporativa \u00b7 Entrevistes i creaci\u00f3 de contingut \u00b7 Direcci\u00f3 creativa \u00b7 Disseny editorial \u00b7 Comunicaci\u00f3 corporativa \u00b7 Estudis de cas f\u00edsics i digitals<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<p class=\"wp-block-paragraph\">Enlla\u00e7os:<\/p>\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/new.abb.com\/news\/detail\/17853\/driving-the-digital-future-of-chinese-industries-with-abb-technology\">Impulsant el futur digital de les empreses xineses amb ABB Tech<\/a><\/p>\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/dlab.barcelona\/ca\/discovery-cases\/com-expliques-que-una-administracio-vulgui-posar-tho-facil-2\/\">Estudi de cas: Una administraci\u00f3 que ha estat f\u00e0cil de fer?<\/a><\/p>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"767\" src=\"https:\/\/dlab.barcelona\/wp-content\/uploads\/2026\/10\/Abb-Chengdu-1-1024x767.jpg\" alt=\"\" class=\"wp-image-1407\" srcset=\"https:\/\/dlab.barcelona\/wp-content\/uploads\/2026\/10\/Abb-Chengdu-1-980x734.jpg 980w, https:\/\/dlab.barcelona\/wp-content\/uploads\/2026\/10\/Abb-Chengdu-1-480x360.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/figure>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"729\" src=\"https:\/\/dlab.barcelona\/wp-content\/uploads\/2026\/10\/ABB-Chengdu-01-1.png\" alt=\"\" class=\"wp-image-1408\" srcset=\"https:\/\/dlab.barcelona\/wp-content\/uploads\/2026\/10\/ABB-Chengdu-01-1.png 1024w, https:\/\/dlab.barcelona\/wp-content\/uploads\/2026\/10\/ABB-Chengdu-01-1-980x698.png 980w, https:\/\/dlab.barcelona\/wp-content\/uploads\/2026\/10\/ABB-Chengdu-01-1-480x342.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/figure>\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"729\" src=\"https:\/\/dlab.barcelona\/wp-content\/uploads\/2026\/10\/ABB-Chengdu-02.png\" alt=\"\" class=\"wp-image-1409\" style=\"aspect-ratio:1.4046771079167562;width:1058px;height:auto\" srcset=\"https:\/\/dlab.barcelona\/wp-content\/uploads\/2026\/10\/ABB-Chengdu-02.png 1024w, https:\/\/dlab.barcelona\/wp-content\/uploads\/2026\/10\/ABB-Chengdu-02-980x698.png 980w, https:\/\/dlab.barcelona\/wp-content\/uploads\/2026\/10\/ABB-Chengdu-02-480x342.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/figure>\n\n<h2 id=\"h-\" class=\"wp-block-heading\"><\/h2>\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"729\" src=\"https:\/\/dlab.barcelona\/wp-content\/uploads\/2026\/10\/ABB-Chengdu-03.png\" alt=\"\" class=\"wp-image-1410\" style=\"width:1024px;height:auto\" srcset=\"https:\/\/dlab.barcelona\/wp-content\/uploads\/2026\/10\/ABB-Chengdu-03.png 1024w, https:\/\/dlab.barcelona\/wp-content\/uploads\/2026\/10\/ABB-Chengdu-03-980x698.png 980w, https:\/\/dlab.barcelona\/wp-content\/uploads\/2026\/10\/ABB-Chengdu-03-480x342.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/figure>\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"728\" src=\"https:\/\/dlab.barcelona\/wp-content\/uploads\/2026\/10\/ABB-Chengdu-04.png\" alt=\"\" class=\"wp-image-1411\" style=\"width:1024px;height:auto\" srcset=\"https:\/\/dlab.barcelona\/wp-content\/uploads\/2026\/10\/ABB-Chengdu-04.png 1024w, https:\/\/dlab.barcelona\/wp-content\/uploads\/2026\/10\/ABB-Chengdu-04-980x697.png 980w, https:\/\/dlab.barcelona\/wp-content\/uploads\/2026\/10\/ABB-Chengdu-04-480x341.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/figure>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"731\" src=\"https:\/\/dlab.barcelona\/wp-content\/uploads\/2026\/10\/ABB-Chengdu-05.png\" alt=\"\" class=\"wp-image-1412\" srcset=\"https:\/\/dlab.barcelona\/wp-content\/uploads\/2026\/10\/ABB-Chengdu-05.png 1024w, https:\/\/dlab.barcelona\/wp-content\/uploads\/2026\/10\/ABB-Chengdu-05-980x700.png 980w, https:\/\/dlab.barcelona\/wp-content\/uploads\/2026\/10\/ABB-Chengdu-05-480x343.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/figure>\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"731\" src=\"https:\/\/dlab.barcelona\/wp-content\/uploads\/2026\/10\/ABB-Chengdu-06.png\" alt=\"\" class=\"wp-image-1413\" style=\"width:1024px;height:auto\" srcset=\"https:\/\/dlab.barcelona\/wp-content\/uploads\/2026\/10\/ABB-Chengdu-06.png 1024w, https:\/\/dlab.barcelona\/wp-content\/uploads\/2026\/10\/ABB-Chengdu-06-980x700.png 980w, https:\/\/dlab.barcelona\/wp-content\/uploads\/2026\/10\/ABB-Chengdu-06-480x343.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/figure>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"729\" src=\"https:\/\/dlab.barcelona\/wp-content\/uploads\/2026\/10\/ABB-Chengdu-07.png\" alt=\"\" class=\"wp-image-1414\" srcset=\"https:\/\/dlab.barcelona\/wp-content\/uploads\/2026\/10\/ABB-Chengdu-07.png 1024w, https:\/\/dlab.barcelona\/wp-content\/uploads\/2026\/10\/ABB-Chengdu-07-980x698.png 980w, https:\/\/dlab.barcelona\/wp-content\/uploads\/2026\/10\/ABB-Chengdu-07-480x342.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>El mateix cotxe. Fabricat per un m\u00f3n diferent. Com vam convertir un dels grans reptes industrials de Volvo en una hist\u00f2ria sobre tecnologia, coneixement i persones capaces de compartir la mateixa idea de qualitat. Client i sector ABB Robotics \u00e9s una de les empreses l\u00edders mundials en automatitzaci\u00f3 industrial i rob\u00f2tica aplicada a la fabricaci\u00f3 [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":1424,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26],"tags":[],"class_list":["post-1400","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-discovery-cases"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.8 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Discovery Case - ABB Robotics x Volvo Cars.<\/title>\n<meta name=\"description\" content=\"El mateix cotxe. Fabricat per un m\u00f3n diferent. Com vam convertir un dels grans reptes industrials de Volvo en una hist\u00f2ria sobre tecnologia, coneixement i . Revelamos el valor real de lo que has construido. 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