{"id":1161,"date":"2026-07-24T18:34:56","date_gmt":"2026-07-24T16:34:56","guid":{"rendered":"https:\/\/dlab.barcelona\/uncategorized-ca\/cas-de-descoberta-%c2%b7-linia-mobel\/"},"modified":"2026-09-18T19:52:35","modified_gmt":"2026-09-18T17:52:35","slug":"cas-de-descoberta-%c2%b7-linia-mobel","status":"publish","type":"post","link":"https:\/\/dlab.barcelona\/ca\/discovery-cases\/cas-de-descoberta-%c2%b7-linia-mobel\/","title":{"rendered":"Cas de descoberta \u00b7 L\u00ednia Mobel"},"content":{"rendered":"\n<h2 id=\"h-1-cliente-y-sector\" class=\"wp-block-heading\">1. Client i ind\u00fastria<\/h2>\n\n<p class=\"wp-block-paragraph\">La millor empresa no sempre \u00e9s l'escollida; sovint, l'escollida \u00e9s aquella que ha estat capa\u00e7 de fer visible el valor que la fa diferent.<br\/><br\/>Mobel L\u00ednea \u00e9s una empresa familiar nascuda el 1976 a Cervera, al cor de La Segarra, especialitzada en el disseny i fabricaci\u00f3 de mobles per a oficines i llocs de treball. El seu bagatge industrial, el seu coneixement del sector i la seva capacitat de fabricaci\u00f3 li van donar una base molt s\u00f2lida. El repte era convertir els seus 50 anys d'experi\u00e8ncia en una idea de marca capa\u00e7 de ser percebuda, recordada i triada.  <\/p>\n\n<h2 id=\"h-2-contexto-del-problema\" class=\"wp-block-heading\">2. Context del problema<\/h2>\n\n<p class=\"wp-block-paragraph\">La ind\u00fastria del mobiliari d'oficina havia anat canviant el seu discurs de l'oficina tradicional als espais de treball durant anys. Va ser una evoluci\u00f3 l\u00f2gica: les empreses volien atreure talent, millorar el benestar i respondre a noves maneres de treballar, per\u00f2 aquesta evoluci\u00f3 havia generat una nova uniformitat. Moltes marques parlaven d'espais, solucions i benestar amb un llenguatge molt similar.  <\/p>\n\n<p class=\"wp-block-paragraph\">Quan tot un sector utilitza les mateixes paraules, la difer\u00e8ncia real queda enterrada sota un discurs homogeni.<br\/><\/p>\n\n<p class=\"wp-block-paragraph\">Mobel L\u00ednea tenia una capacitat comercial, industrial i la seva pr\u00f2pia manera d'entendre la feina. Necessitava un marc m\u00e9s ampli per fer visible aquest valor. <\/p>\n\n<h2 id=\"h-3-tension-detectada\" class=\"wp-block-heading\">3. Tensi\u00f3 detectada<\/h2>\n\n<p class=\"wp-block-paragraph\">La tensi\u00f3 no era entre un logotip antic i un de nou, sin\u00f3 en la categoria mental des d'on s'explicava la marca.<\/p>\n\n<p class=\"wp-block-paragraph\">Parlar d'espais va situar Mobel L\u00ednea en la mateixa conversa que els seus competidors. La feina de l'empresa \u00e9s crear les condicions adequades perqu\u00e8 les persones treballin, col\u00b7laborin i visquin millor en el seu entorn professional. Aquesta dimensi\u00f3 era molt m\u00e9s rica que la paraula espai.  <\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"427\" src=\"https:\/\/dlab.barcelona\/wp-content\/uploads\/2026\/07\/mobelinea-facana_antiga-1024x427.jpg\" alt=\"\" class=\"wp-image-766\" srcset=\"https:\/\/dlab.barcelona\/wp-content\/uploads\/2026\/07\/mobelinea-facana_antiga-1024x427.jpg 1024w, https:\/\/dlab.barcelona\/wp-content\/uploads\/2026\/07\/mobelinea-facana_antiga-980x408.jpg 980w, https:\/\/dlab.barcelona\/wp-content\/uploads\/2026\/07\/mobelinea-facana_antiga-480x200.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<h2 id=\"h-4-diagnostico-dlab\" class=\"wp-block-heading\">4. Diagn\u00f2stic DLAB<\/h2>\n\n<p class=\"wp-block-paragraph\">Analitzant l'empresa, vam entendre que feia d\u00e8cades que encara no explicava. La seva manera de fabricar responia a la mateixa l\u00f2gica amb qu\u00e8 entenia l'empresa: utilitzar, transformar, reconfigurar i evolucionar cont\u00ednuament els recursos disponibles. No es malgasta res. Tot troba una nova funci\u00f3. La fabricaci\u00f3 \u00e9s l'expressi\u00f3 visible d'una manera particular d'entendre el negoci. Va ser llavors quan vam entendre que parlar d'espais era insuficient. Un espai \u00e9s una cosa passiva; un entorn, en canvi, \u00e9s un sistema viu on persones, objectes, relacions i emocions interactuen i evolucionen.      <br\/><br\/>L'estrat\u00e8gia consistia a fer visible aquella manera de pensar i actuar que l'empresa ha anat construint durant cinquanta anys.<\/p>\n\n<h2 id=\"h-5-decision-estrategica\" class=\"wp-block-heading\">5. Decisi\u00f3 estrat\u00e8gica<\/h2>\n\n<p class=\"wp-block-paragraph\">Vam construir tot el reposicionament al voltant d'una sola idea: Creem Entorns.<br\/><br\/>Una afirmaci\u00f3 que, en dues paraules, condensa la cultura de l'empresa.<br\/><br\/>El concepte va permetre explicar el mobiliari, per\u00f2 tamb\u00e9 la capacitat d'adaptaci\u00f3, la visi\u00f3 del futur i la voluntat de construir entorns on les persones poguessin desenvolupar-se millor.<br\/><br\/>La direcci\u00f3 va entendre el canvi com una evoluci\u00f3 natural del seu llegat. Preservar l'ess\u00e8ncia d'una marca requereix trobar el llenguatge capa\u00e7 d'expressar-la amb m\u00e9s precisi\u00f3. <br\/><br\/>A partir d'aquell moment, tot va comen\u00e7ar a ordenar-se de manera coherent i coherent.<\/p>\n\n<h2 id=\"h-6-resultado-verbal-visual-o-de-percepcion\" class=\"wp-block-heading\">6. Resultat verbal, visual o perceptiu<\/h2>\n\n<p class=\"wp-block-paragraph\">La marca va comen\u00e7ar a expressar l'impacte que un entorn t\u00e9 en les persones. El canvi, a m\u00e9s de ser verbal, va ser perceptiu. <\/p>\n\n<p class=\"wp-block-paragraph\">Mobel L\u00ednea va passar d'ocupar un territori com\u00fa a construir la seva pr\u00f2pia visi\u00f3: crear entorns que influeixin en la manera de treballar i viure el treball.<br\/><br\/>L'experi\u00e8ncia industrial va passar de ser un fet hist\u00f2ric a convertir-se en una autoritat.<\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"427\" src=\"https:\/\/dlab.barcelona\/wp-content\/uploads\/2026\/07\/mobelinea-1024x427.jpg\" alt=\"\" class=\"wp-image-764\" srcset=\"https:\/\/dlab.barcelona\/wp-content\/uploads\/2026\/07\/mobelinea-1024x427.jpg 1024w, https:\/\/dlab.barcelona\/wp-content\/uploads\/2026\/07\/mobelinea-980x408.jpg 980w, https:\/\/dlab.barcelona\/wp-content\/uploads\/2026\/07\/mobelinea-480x200.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<h2 id=\"h-7-materializacion-de-la-estrategia\" class=\"wp-block-heading\">7. Materialitzaci\u00f3 de l'estrat\u00e8gia<\/h2>\n\n<p class=\"wp-block-paragraph\">La identitat visual, la narrativa, la web, les xarxes socials, els cat\u00e0legs, els manuals, els vehicles i tots els punts de contacte van comen\u00e7ar a parlar el mateix llenguatge. Tanmateix, ens faltava alguna cosa. <\/p>\n\n<p class=\"wp-block-paragraph\">D'aquesta preocupaci\u00f3 va n\u00e9ixer el tangram. La seva funci\u00f3 anava m\u00e9s enll\u00e0 de ser un objecte commemoratiu del 50\u00e8 aniversari. Era la representaci\u00f3 f\u00edsica de la filosofia de l'empresa, la cultura empresarial convertida en un objecte. Un element que tamb\u00e9 servia de pont entre el m\u00f3n f\u00edsic i el digital.   <\/p>\n\n<p class=\"wp-block-paragraph\">Fomentant concursos i jocs a les cadenes creant diferents entorns, vam aconseguir m\u00e9s visibilitat, m\u00e9s interacci\u00f3 i un vincle emocional m\u00e9s estret.<br\/><br\/>Fet amb materials vinculats a l'activitat industrial mateixa, resumeix modularitat, configuraci\u00f3, evoluci\u00f3, re\u00fas, perman\u00e8ncia, hist\u00f2ria i la capacitat de crear entorns infinits a partir dels mateixos elements.<br\/><br\/>Igual que a la f\u00e0brica, on cada recurs troba un nou \u00fas, les peces del tangram es poden reorganitzar cont\u00ednuament.<\/p>\n\n<h2 id=\"h-8-aprendizaje-del-caso\" class=\"wp-block-heading\">8. Aprendre del cas<\/h2>\n\n<p class=\"wp-block-paragraph\">Quan tota una ind\u00fastria utilitza les mateixes paraules, per diferenciar-te has de trobar una altra manera d'explicar qu\u00e8 ja ets.<br\/><br\/>Mobel L\u00ednea necessitava descobrir que el seu principal diferenciador, a m\u00e9s dels productes que fabricava, era la manera com entenia el treball, la ind\u00fastria i el futur dels entorns laborals.<br\/><br\/>En moltes ocasions les millors marques no s'inventen. Es descobreixen. Es fan visibles.  <\/p>\n\n<p class=\"wp-block-paragraph\">\u00c9s llavors quan deixen d'explicar-se per comen\u00e7ar a demostrar-se.<\/p>\n\n<h2 id=\"h-9-enlaces-internos-a-servicios-relacionados\" class=\"wp-block-heading\">9. Enlla\u00e7os interns amb serveis relacionats<\/h2>\n\n<p class=\"wp-block-paragraph\">Posicionament estrat\u00e8gic \u00b7 Plataforma de marca \u00b7 Narrativa de marca \u00b7 Identitat visual \u00b7 Sistema gr\u00e0fic \u00b7 Llibre de marca \u00b7 Direcci\u00f3 creativa \u00b7 Comunicaci\u00f3 corporativa \u00b7 Activaci\u00f3 de marca \u00b7 Aniversari de marca<\/p>\n\n<p class=\"wp-block-paragraph\">\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>1. Client i ind\u00fastria La millor empresa no sempre \u00e9s l&#8217;escollida; sovint, l&#8217;escollida \u00e9s aquella que ha estat capa\u00e7 de fer visible el valor que la fa diferent. Mobel L\u00ednea \u00e9s una empresa familiar nascuda el 1976 a Cervera, al cor de La Segarra, especialitzada en el disseny i fabricaci\u00f3 de mobles per a oficines [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1162,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26],"tags":[],"class_list":["post-1161","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-discovery-cases"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.8 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Cas de descoberta \u00b7 L\u00ednia Mobel<\/title>\n<meta name=\"description\" content=\"1. Client i ind\u00fastria La millor empresa no sempre \u00e9s l&#039;escollida; sovint, l&#039;escollida \u00e9s aquella que ha estat capa\u00e7 de fer visible el valor que la fa . Revelamos el valor real de lo que has construido. Para que tus clientes lo vean como t\u00fa lo ves.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dlab.barcelona\/ca\/discovery-cases\/cas-de-descoberta-%c2%b7-linia-mobel\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cas de descoberta \u00b7 L\u00ednia Mobel\" \/>\n<meta property=\"og:description\" content=\"1. Client i ind\u00fastria La millor empresa no sempre \u00e9s l&#039;escollida; sovint, l&#039;escollida \u00e9s aquella que ha estat capa\u00e7 de fer visible el valor que la fa . Revelamos el valor real de lo que has construido. Para que tus clientes lo vean como t\u00fa lo ves.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dlab.barcelona\/ca\/discovery-cases\/cas-de-descoberta-%c2%b7-linia-mobel\/\" \/>\n<meta property=\"og:site_name\" content=\"dlab_ Atelier de Branding\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-24T16:34:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-18T17:52:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/dlab.barcelona\/wp-content\/uploads\/2026\/07\/mobelinea-facana.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"David Solsona\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrit per\" \/>\n\t<meta name=\"twitter:data1\" content=\"David Solsona\" \/>\n\t<meta name=\"twitter:label2\" content=\"Temps estimat de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minuts\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/dlab.barcelona\\\/ca\\\/discovery-cases\\\/cas-de-descoberta-%c2%b7-linia-mobel\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/dlab.barcelona\\\/ca\\\/discovery-cases\\\/cas-de-descoberta-%c2%b7-linia-mobel\\\/\"},\"author\":{\"name\":\"David Solsona\",\"@id\":\"https:\\\/\\\/dlab.barcelona\\\/ca\\\/#\\\/schema\\\/person\\\/e44d3293cbc9aee351ccab45eb81cd65\"},\"headline\":\"Cas de descoberta \u00b7 L\u00ednia Mobel\",\"datePublished\":\"2026-07-24T16:34:56+00:00\",\"dateModified\":\"2026-09-18T17:52:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/dlab.barcelona\\\/ca\\\/discovery-cases\\\/cas-de-descoberta-%c2%b7-linia-mobel\\\/\"},\"wordCount\":900,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/dlab.barcelona\\\/ca\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/dlab.barcelona\\\/ca\\\/discovery-cases\\\/cas-de-descoberta-%c2%b7-linia-mobel\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/dlab.barcelona\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/mobelinea-facana.jpg\",\"articleSection\":[\"Discovery cases\"],\"inLanguage\":\"ca\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/dlab.barcelona\\\/ca\\\/discovery-cases\\\/cas-de-descoberta-%c2%b7-linia-mobel\\\/#respond\"]}],\"copyrightYear\":\"2026\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/dlab.barcelona\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/dlab.barcelona\\\/ca\\\/discovery-cases\\\/cas-de-descoberta-%c2%b7-linia-mobel\\\/\",\"url\":\"https:\\\/\\\/dlab.barcelona\\\/ca\\\/discovery-cases\\\/cas-de-descoberta-%c2%b7-linia-mobel\\\/\",\"name\":\"Cas de descoberta \u00b7 L\u00ednia Mobel\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/dlab.barcelona\\\/ca\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/dlab.barcelona\\\/ca\\\/discovery-cases\\\/cas-de-descoberta-%c2%b7-linia-mobel\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/dlab.barcelona\\\/ca\\\/discovery-cases\\\/cas-de-descoberta-%c2%b7-linia-mobel\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/dlab.barcelona\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/mobelinea-facana.jpg\",\"datePublished\":\"2026-07-24T16:34:56+00:00\",\"dateModified\":\"2026-09-18T17:52:35+00:00\",\"description\":\"1. Client i ind\u00fastria La millor empresa no sempre \u00e9s l'escollida; sovint, l'escollida \u00e9s aquella que ha estat capa\u00e7 de fer visible el valor que la fa . Revelamos el valor real de lo que has construido. Para que tus clientes lo vean como t\u00fa lo ves.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/dlab.barcelona\\\/ca\\\/discovery-cases\\\/cas-de-descoberta-%c2%b7-linia-mobel\\\/#breadcrumb\"},\"inLanguage\":\"ca\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/dlab.barcelona\\\/ca\\\/discovery-cases\\\/cas-de-descoberta-%c2%b7-linia-mobel\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\\\/\\\/dlab.barcelona\\\/ca\\\/discovery-cases\\\/cas-de-descoberta-%c2%b7-linia-mobel\\\/#primaryimage\",\"url\":\"https:\\\/\\\/dlab.barcelona\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/mobelinea-facana.jpg\",\"contentUrl\":\"https:\\\/\\\/dlab.barcelona\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/mobelinea-facana.jpg\",\"width\":1200,\"height\":500},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/dlab.barcelona\\\/ca\\\/discovery-cases\\\/cas-de-descoberta-%c2%b7-linia-mobel\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/dlab.barcelona\\\/ca\\\/llar\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Cas de descoberta \u00b7 L\u00ednia Mobel\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/dlab.barcelona\\\/ca\\\/#website\",\"url\":\"https:\\\/\\\/dlab.barcelona\\\/ca\\\/\",\"name\":\"dlab_ Atelier de Branding\",\"description\":\"Revealing Brand Value\",\"publisher\":{\"@id\":\"https:\\\/\\\/dlab.barcelona\\\/ca\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/dlab.barcelona\\\/ca\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ca\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/dlab.barcelona\\\/ca\\\/#organization\",\"name\":\"dlab_ Atelier de Branding\",\"url\":\"https:\\\/\\\/dlab.barcelona\\\/ca\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\\\/\\\/dlab.barcelona\\\/ca\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/dlab.barcelona\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/Dlab_-Brand_.png\",\"contentUrl\":\"https:\\\/\\\/dlab.barcelona\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/Dlab_-Brand_.png\",\"width\":703,\"height\":264,\"caption\":\"dlab_ Atelier de Branding\"},\"image\":{\"@id\":\"https:\\\/\\\/dlab.barcelona\\\/ca\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/company\\\/dlab-barcelona\",\"https:\\\/\\\/www.instagram.com\\\/dlab.barcelona\\\/\",\"https:\\\/\\\/www.youtube.com\\\/@dlab-barcelona\\\/videos\"],\"description\":\"Revelamos el valor real de lo que has construido. Para que tus clientes lo vean como t\u00fa lo ves.\",\"legalName\":\"DDlab, Innovaci\u00f3n Gesti\u00f3n y Desarrollo de Producto\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"1\",\"maxValue\":\"10\"},\"publishingPrinciples\":\"https:\\\/\\\/dlab.barcelona\\\/aviso-legal\\\/\",\"ownershipFundingInfo\":\"https:\\\/\\\/dlab.barcelona\\\/equipo\\\/\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/dlab.barcelona\\\/ca\\\/#\\\/schema\\\/person\\\/e44d3293cbc9aee351ccab45eb81cd65\",\"name\":\"David Solsona\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/357c2446ac15d2da401c2c5aeab90587af620da05a08a25d2affc2c80651842e?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/357c2446ac15d2da401c2c5aeab90587af620da05a08a25d2affc2c80651842e?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/357c2446ac15d2da401c2c5aeab90587af620da05a08a25d2affc2c80651842e?s=96&d=mm&r=g\",\"caption\":\"David Solsona\"},\"url\":\"https:\\\/\\\/dlab.barcelona\\\/ca\\\/author\\\/dsolsonaenginyworks-com\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Cas de descoberta \u00b7 L\u00ednia Mobel","description":"1. Client i ind\u00fastria La millor empresa no sempre \u00e9s l'escollida; sovint, l'escollida \u00e9s aquella que ha estat capa\u00e7 de fer visible el valor que la fa . Revelamos el valor real de lo que has construido. Para que tus clientes lo vean como t\u00fa lo ves.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/dlab.barcelona\/ca\/discovery-cases\/cas-de-descoberta-%c2%b7-linia-mobel\/","og_locale":"ca_ES","og_type":"article","og_title":"Cas de descoberta \u00b7 L\u00ednia Mobel","og_description":"1. Client i ind\u00fastria La millor empresa no sempre \u00e9s l'escollida; sovint, l'escollida \u00e9s aquella que ha estat capa\u00e7 de fer visible el valor que la fa . Revelamos el valor real de lo que has construido. Para que tus clientes lo vean como t\u00fa lo ves.","og_url":"https:\/\/dlab.barcelona\/ca\/discovery-cases\/cas-de-descoberta-%c2%b7-linia-mobel\/","og_site_name":"dlab_ Atelier de Branding","article_published_time":"2026-07-24T16:34:56+00:00","article_modified_time":"2026-09-18T17:52:35+00:00","og_image":[{"width":1200,"height":500,"url":"https:\/\/dlab.barcelona\/wp-content\/uploads\/2026\/07\/mobelinea-facana.jpg","type":"image\/jpeg"}],"author":"David Solsona","twitter_card":"summary_large_image","twitter_misc":{"Escrit per":"David Solsona","Temps estimat de lectura":"4 minuts"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/dlab.barcelona\/ca\/discovery-cases\/cas-de-descoberta-%c2%b7-linia-mobel\/#article","isPartOf":{"@id":"https:\/\/dlab.barcelona\/ca\/discovery-cases\/cas-de-descoberta-%c2%b7-linia-mobel\/"},"author":{"name":"David Solsona","@id":"https:\/\/dlab.barcelona\/ca\/#\/schema\/person\/e44d3293cbc9aee351ccab45eb81cd65"},"headline":"Cas de descoberta \u00b7 L\u00ednia Mobel","datePublished":"2026-07-24T16:34:56+00:00","dateModified":"2026-09-18T17:52:35+00:00","mainEntityOfPage":{"@id":"https:\/\/dlab.barcelona\/ca\/discovery-cases\/cas-de-descoberta-%c2%b7-linia-mobel\/"},"wordCount":900,"commentCount":0,"publisher":{"@id":"https:\/\/dlab.barcelona\/ca\/#organization"},"image":{"@id":"https:\/\/dlab.barcelona\/ca\/discovery-cases\/cas-de-descoberta-%c2%b7-linia-mobel\/#primaryimage"},"thumbnailUrl":"https:\/\/dlab.barcelona\/wp-content\/uploads\/2026\/07\/mobelinea-facana.jpg","articleSection":["Discovery cases"],"inLanguage":"ca","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/dlab.barcelona\/ca\/discovery-cases\/cas-de-descoberta-%c2%b7-linia-mobel\/#respond"]}],"copyrightYear":"2026","copyrightHolder":{"@id":"https:\/\/dlab.barcelona\/#organization"}},{"@type":"WebPage","@id":"https:\/\/dlab.barcelona\/ca\/discovery-cases\/cas-de-descoberta-%c2%b7-linia-mobel\/","url":"https:\/\/dlab.barcelona\/ca\/discovery-cases\/cas-de-descoberta-%c2%b7-linia-mobel\/","name":"Cas de descoberta \u00b7 L\u00ednia Mobel","isPartOf":{"@id":"https:\/\/dlab.barcelona\/ca\/#website"},"primaryImageOfPage":{"@id":"https:\/\/dlab.barcelona\/ca\/discovery-cases\/cas-de-descoberta-%c2%b7-linia-mobel\/#primaryimage"},"image":{"@id":"https:\/\/dlab.barcelona\/ca\/discovery-cases\/cas-de-descoberta-%c2%b7-linia-mobel\/#primaryimage"},"thumbnailUrl":"https:\/\/dlab.barcelona\/wp-content\/uploads\/2026\/07\/mobelinea-facana.jpg","datePublished":"2026-07-24T16:34:56+00:00","dateModified":"2026-09-18T17:52:35+00:00","description":"1. Client i ind\u00fastria La millor empresa no sempre \u00e9s l'escollida; sovint, l'escollida \u00e9s aquella que ha estat capa\u00e7 de fer visible el valor que la fa . Revelamos el valor real de lo que has construido. Para que tus clientes lo vean como t\u00fa lo ves.","breadcrumb":{"@id":"https:\/\/dlab.barcelona\/ca\/discovery-cases\/cas-de-descoberta-%c2%b7-linia-mobel\/#breadcrumb"},"inLanguage":"ca","potentialAction":[{"@type":"ReadAction","target":["https:\/\/dlab.barcelona\/ca\/discovery-cases\/cas-de-descoberta-%c2%b7-linia-mobel\/"]}]},{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/dlab.barcelona\/ca\/discovery-cases\/cas-de-descoberta-%c2%b7-linia-mobel\/#primaryimage","url":"https:\/\/dlab.barcelona\/wp-content\/uploads\/2026\/07\/mobelinea-facana.jpg","contentUrl":"https:\/\/dlab.barcelona\/wp-content\/uploads\/2026\/07\/mobelinea-facana.jpg","width":1200,"height":500},{"@type":"BreadcrumbList","@id":"https:\/\/dlab.barcelona\/ca\/discovery-cases\/cas-de-descoberta-%c2%b7-linia-mobel\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/dlab.barcelona\/ca\/llar\/"},{"@type":"ListItem","position":2,"name":"Cas de descoberta \u00b7 L\u00ednia Mobel"}]},{"@type":"WebSite","@id":"https:\/\/dlab.barcelona\/ca\/#website","url":"https:\/\/dlab.barcelona\/ca\/","name":"dlab_ Atelier de Branding","description":"Revealing Brand Value","publisher":{"@id":"https:\/\/dlab.barcelona\/ca\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/dlab.barcelona\/ca\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ca"},{"@type":"Organization","@id":"https:\/\/dlab.barcelona\/ca\/#organization","name":"dlab_ Atelier de Branding","url":"https:\/\/dlab.barcelona\/ca\/","logo":{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/dlab.barcelona\/ca\/#\/schema\/logo\/image\/","url":"https:\/\/dlab.barcelona\/wp-content\/uploads\/2026\/07\/Dlab_-Brand_.png","contentUrl":"https:\/\/dlab.barcelona\/wp-content\/uploads\/2026\/07\/Dlab_-Brand_.png","width":703,"height":264,"caption":"dlab_ Atelier de Branding"},"image":{"@id":"https:\/\/dlab.barcelona\/ca\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/dlab-barcelona","https:\/\/www.instagram.com\/dlab.barcelona\/","https:\/\/www.youtube.com\/@dlab-barcelona\/videos"],"description":"Revelamos el valor real de lo que has construido. Para que tus clientes lo vean como t\u00fa lo ves.","legalName":"DDlab, Innovaci\u00f3n Gesti\u00f3n y Desarrollo de Producto","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"1","maxValue":"10"},"publishingPrinciples":"https:\/\/dlab.barcelona\/aviso-legal\/","ownershipFundingInfo":"https:\/\/dlab.barcelona\/equipo\/"},{"@type":"Person","@id":"https:\/\/dlab.barcelona\/ca\/#\/schema\/person\/e44d3293cbc9aee351ccab45eb81cd65","name":"David Solsona","image":{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/secure.gravatar.com\/avatar\/357c2446ac15d2da401c2c5aeab90587af620da05a08a25d2affc2c80651842e?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/357c2446ac15d2da401c2c5aeab90587af620da05a08a25d2affc2c80651842e?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/357c2446ac15d2da401c2c5aeab90587af620da05a08a25d2affc2c80651842e?s=96&d=mm&r=g","caption":"David Solsona"},"url":"https:\/\/dlab.barcelona\/ca\/author\/dsolsonaenginyworks-com\/"}]}},"_links":{"self":[{"href":"https:\/\/dlab.barcelona\/ca\/wp-json\/wp\/v2\/posts\/1161","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dlab.barcelona\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dlab.barcelona\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dlab.barcelona\/ca\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dlab.barcelona\/ca\/wp-json\/wp\/v2\/comments?post=1161"}],"version-history":[{"count":1,"href":"https:\/\/dlab.barcelona\/ca\/wp-json\/wp\/v2\/posts\/1161\/revisions"}],"predecessor-version":[{"id":1163,"href":"https:\/\/dlab.barcelona\/ca\/wp-json\/wp\/v2\/posts\/1161\/revisions\/1163"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dlab.barcelona\/ca\/wp-json\/wp\/v2\/media\/1162"}],"wp:attachment":[{"href":"https:\/\/dlab.barcelona\/ca\/wp-json\/wp\/v2\/media?parent=1161"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dlab.barcelona\/ca\/wp-json\/wp\/v2\/categories?post=1161"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dlab.barcelona\/ca\/wp-json\/wp\/v2\/tags?post=1161"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}