{"id":1147,"date":"2026-07-24T19:38:35","date_gmt":"2026-07-24T17:38:35","guid":{"rendered":"https:\/\/dlab.barcelona\/uncategorized-ca\/cas-de-descoberta-%c2%b7-noucor-%c2%b7-reunio-internacional-sobre-la-rupatadine\/"},"modified":"2026-09-18T19:52:20","modified_gmt":"2026-09-18T17:52:20","slug":"cas-de-descoberta-%c2%b7-noucor-%c2%b7-reunio-internacional-sobre-la-rupatadine","status":"publish","type":"post","link":"https:\/\/dlab.barcelona\/ca\/discovery-cases\/cas-de-descoberta-%c2%b7-noucor-%c2%b7-reunio-internacional-sobre-la-rupatadine\/","title":{"rendered":"Cas de descoberta \u00b7 Noucor \u00b7 Reuni\u00f3 Internacional sobre la Rupatadine"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\" style=\"font-size:26px\"><strong>Quan compartir coneixement \u00e9s nom\u00e9s el comen\u00e7ament.<\/strong><\/p>\n\n<div style=\"height:41px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h2 id=\"h-cliente\" class=\"wp-block-heading\">Client<\/h2>\n\n<p class=\"wp-block-paragraph\">Despr\u00e9s de l'adquisici\u00f3 de la divisi\u00f3 internacional d'Uriach, <strong>Noucor<\/strong> continua impulsant el desenvolupament internacional de <strong>Rupatadine<\/strong>, l'antihistam\u00ednic de refer\u00e8ncia de l'empresa.<\/p>\n\n<p class=\"wp-block-paragraph\">Amb aquest objectiu, organitza anualment la <strong>Reuni\u00f3 Internacional sobre Rupatadina (IMR),<\/strong> una reuni\u00f3 en qu\u00e8 els seus llicenciataris comparteixen aven\u00e7os cient\u00edfics, estrat\u00e8gies de mercat i evoluci\u00f3 de productes.<\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<h2 id=\"h-contexto\" class=\"wp-block-heading\">Context<\/h2>\n\n<p class=\"wp-block-paragraph\">L'empresa, i especialment el seu equip de m\u00e0rqueting, dedica un esfor\u00e7 constant a nodrir, enfortir i fer cr\u00e9ixer aquesta comunitat internacional. Cada edici\u00f3 de l'IMR, gr\u00e0cies al treball coordinat dels diferents equips implicats, <strong>promou<\/strong> la reuni\u00f3 entre els seus membres, incorpora noves perspectives i genera un entorn que va m\u00e9s enll\u00e0 de l'intercanvi cient\u00edfic. <\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<h2 id=\"h-tension\" class=\"wp-block-heading\">Tensi\u00f3<\/h2>\n\n<p class=\"wp-block-paragraph\">El format evoluciona poc, una gran part dels assistents repeteix i Rupatadina continua sent l'eix central del programa.<br\/>Cada edici\u00f3 hauria de despertar noves expectatives, mantenir l'inter\u00e8s dels qui tornen vius i ser atractiva per als participants per primera vegada, reunint llicenciataris de gaireb\u00e9 vint pa\u00efsos i continents diferents, amb cultures, mercats i realitats molt diferents.<\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<h2 id=\"h-diagnostico\" class=\"wp-block-heading\">Diagn\u00f2stic<\/h2>\n\n<p class=\"wp-block-paragraph\">Les reunions anuals creen un espai on els participants amplien els seus coneixements, creixen professionalment i construeixen relacions que continuen desenvolupant-se molt m\u00e9s enll\u00e0 de cada trobada.<\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<h2 id=\"h-decision\" class=\"wp-block-heading\">Decisi\u00f3<\/h2>\n\n<p class=\"wp-block-paragraph\">Cada IMR es construeix al voltant d'un concepte capa\u00e7 d'unir tots els participants. Busquem promoure la complicitat i les experi\u00e8ncies que la gent recordi molt despr\u00e9s d'acabar la reuni\u00f3. <\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<h2 id=\"h-resultado\" class=\"wp-block-heading\">Resultat<\/h2>\n\n<p class=\"wp-block-paragraph\"><strong>Disset anys despr\u00e9s, l'IMR continua creixent i enfortint una comunitat internacional formada per professionals que troben uns dies cada any per ampliar els seus coneixements, cr\u00e9ixer professionalment i continuar construint relacions duradores.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<h2 id=\"h-materializacion\" class=\"wp-block-heading\">Materialitzaci\u00f3<\/h2>\n\n<p class=\"wp-block-paragraph\">De vegades, un esdeveniment excepcional ofereix una oportunitat narrativa.<\/p>\n\n<p class=\"wp-block-paragraph\">Durant la pand\u00e8mia, quan la reuni\u00f3 no es va poder fer presencialment, vam enviar a cada participant una caixa personalitzada dissenyada per reduir la dist\u00e0ncia i recordar-los que encara formaven part d'aquesta gran \"<strong>fam\u00edlia Rupatadina<\/strong>\". Un petit gest dissenyat per enviar simb\u00f2licament una abra\u00e7ada en un moment especialment complex. <\/p>\n\n<p class=\"wp-block-paragraph\">En altres ocasions, \u00e9s l'evoluci\u00f3 pr\u00f2pia de Rupatadina la que marca la hist\u00f2ria, com va passar amb la celebraci\u00f3 del seu vint\u00e8 aniversari.<\/p>\n\n<p class=\"wp-block-paragraph\">Tot i aix\u00f2, la majoria de vegades, el veritable repte \u00e9s trobar un nou aspecte capa\u00e7 de continuar sorprenent sense dependre de grans novetats, com en l'edici\u00f3 anterior, en qu\u00e8 el concepte <strong>creatiu es materialitzava en una can\u00e7\u00f3 original per a la reuni\u00f3, convertint-se en el fil conductor.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<h2 id=\"h-aprendizaje\" class=\"wp-block-heading\">Aprenentatge<\/h2>\n\n<p class=\"wp-block-paragraph\">Les comunitats creixen quan les persones troben un lloc per tornar, recon\u00e8ixer-se, intercanviar experi\u00e8ncies i continuar escrivint una hist\u00f2ria comuna. El nostre objectiu \u00e9s contribuir a fer-ho possible. <\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<h2 id=\"h-servicios-relacionados\" class=\"wp-block-heading\">Serveis relacionats<\/h2>\n\n<ul class=\"wp-block-list\">\n<li>Estrat\u00e8gia de marca<\/li>\n\n\n\n<li>Conceptualitzaci\u00f3 creativa<\/li>\n\n\n\n<li>Comunicaci\u00f3 B2B<\/li>\n\n\n\n<li>Comunicaci\u00f3 per al sector farmac\u00e8utic<\/li>\n\n\n\n<li>Esdeveniments corporatius i cient\u00edfics<\/li>\n\n\n\n<li>Experi\u00e8ncia de marca<\/li>\n\n\n\n<li>Direcci\u00f3 art\u00edstica<\/li>\n\n\n\n<li>Disseny editorial<\/li>\n\n\n\n<li>Campanyes internacionals<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Quan compartir coneixement \u00e9s nom\u00e9s el comen\u00e7ament. Client Despr\u00e9s de l&#8217;adquisici\u00f3 de la divisi\u00f3 internacional d&#8217;Uriach, Noucor continua impulsant el desenvolupament internacional de Rupatadine, l&#8217;antihistam\u00ednic de refer\u00e8ncia de l&#8217;empresa. Amb aquest objectiu, organitza anualment la Reuni\u00f3 Internacional sobre Rupatadina (IMR), una reuni\u00f3 en qu\u00e8 els seus llicenciataris comparteixen aven\u00e7os cient\u00edfics, estrat\u00e8gies de mercat i evoluci\u00f3 [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1148,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26],"tags":[],"class_list":["post-1147","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-discovery-cases"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.8 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Cas de descoberta \u00b7 Noucor \u00b7 Reuni\u00f3 Internacional sobre la Rupatadine<\/title>\n<meta name=\"description\" content=\"Quan compartir coneixement \u00e9s nom\u00e9s el comen\u00e7ament. Client Despr\u00e9s de l&#039;adquisici\u00f3 de la divisi\u00f3 internacional d&#039;Uriach, Noucor continua impulsant el . Revelamos el valor real de lo que has construido. Para que tus clientes lo vean como t\u00fa lo ves.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dlab.barcelona\/ca\/discovery-cases\/cas-de-descoberta-%c2%b7-noucor-%c2%b7-reunio-internacional-sobre-la-rupatadine\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cas de descoberta \u00b7 Noucor \u00b7 Reuni\u00f3 Internacional sobre la Rupatadine\" \/>\n<meta property=\"og:description\" content=\"Quan compartir coneixement \u00e9s nom\u00e9s el comen\u00e7ament. Client Despr\u00e9s de l&#039;adquisici\u00f3 de la divisi\u00f3 internacional d&#039;Uriach, Noucor continua impulsant el . 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Para que tus clientes lo vean como t\u00fa lo ves.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dlab.barcelona\/ca\/discovery-cases\/cas-de-descoberta-%c2%b7-noucor-%c2%b7-reunio-internacional-sobre-la-rupatadine\/\" \/>\n<meta property=\"og:site_name\" content=\"dlab_ Atelier de Branding\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-24T17:38:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-18T17:52:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/dlab.barcelona\/wp-content\/uploads\/2026\/07\/noucor-opt.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Laura\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrit per\" \/>\n\t<meta name=\"twitter:data1\" content=\"Laura\" \/>\n\t<meta name=\"twitter:label2\" content=\"Temps estimat de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuts\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/dlab.barcelona\\\/ca\\\/discovery-cases\\\/cas-de-descoberta-%c2%b7-noucor-%c2%b7-reunio-internacional-sobre-la-rupatadine\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/dlab.barcelona\\\/ca\\\/discovery-cases\\\/cas-de-descoberta-%c2%b7-noucor-%c2%b7-reunio-internacional-sobre-la-rupatadine\\\/\"},\"author\":{\"name\":\"Laura\",\"@id\":\"https:\\\/\\\/dlab.barcelona\\\/ca\\\/#\\\/schema\\\/person\\\/b79d58ec8c66aa960bb7d03e0ff6337a\"},\"headline\":\"Cas de descoberta \u00b7 Noucor \u00b7 Reuni\u00f3 Internacional sobre la Rupatadine\",\"datePublished\":\"2026-07-24T17:38:35+00:00\",\"dateModified\":\"2026-09-18T17:52:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/dlab.barcelona\\\/ca\\\/discovery-cases\\\/cas-de-descoberta-%c2%b7-noucor-%c2%b7-reunio-internacional-sobre-la-rupatadine\\\/\"},\"wordCount\":508,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/dlab.barcelona\\\/ca\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/dlab.barcelona\\\/ca\\\/discovery-cases\\\/cas-de-descoberta-%c2%b7-noucor-%c2%b7-reunio-internacional-sobre-la-rupatadine\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/dlab.barcelona\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/noucor-opt.jpg\",\"articleSection\":[\"Discovery cases\"],\"inLanguage\":\"ca\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/dlab.barcelona\\\/ca\\\/discovery-cases\\\/cas-de-descoberta-%c2%b7-noucor-%c2%b7-reunio-internacional-sobre-la-rupatadine\\\/#respond\"]}],\"copyrightYear\":\"2026\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/dlab.barcelona\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/dlab.barcelona\\\/ca\\\/discovery-cases\\\/cas-de-descoberta-%c2%b7-noucor-%c2%b7-reunio-internacional-sobre-la-rupatadine\\\/\",\"url\":\"https:\\\/\\\/dlab.barcelona\\\/ca\\\/discovery-cases\\\/cas-de-descoberta-%c2%b7-noucor-%c2%b7-reunio-internacional-sobre-la-rupatadine\\\/\",\"name\":\"Cas de descoberta \u00b7 Noucor \u00b7 Reuni\u00f3 Internacional sobre la Rupatadine\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/dlab.barcelona\\\/ca\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/dlab.barcelona\\\/ca\\\/discovery-cases\\\/cas-de-descoberta-%c2%b7-noucor-%c2%b7-reunio-internacional-sobre-la-rupatadine\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/dlab.barcelona\\\/ca\\\/discovery-cases\\\/cas-de-descoberta-%c2%b7-noucor-%c2%b7-reunio-internacional-sobre-la-rupatadine\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/dlab.barcelona\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/noucor-opt.jpg\",\"datePublished\":\"2026-07-24T17:38:35+00:00\",\"dateModified\":\"2026-09-18T17:52:20+00:00\",\"description\":\"Quan compartir coneixement \u00e9s nom\u00e9s el comen\u00e7ament. 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